Graphic designers have an eye for what looks great. 

But knowing what looks great and knowing what works great in email signatures are two different things.  


We help you steer them away from common email-design mistakes.


Using Word to generate HTML is a bad idea

Word inserts Office-specific markup tags into your HTML which is not following HTML standards.  

This can cause problems if recipients are not using Outlook.


The top of the email is not for pretty images

Your designer might want to put your company logo or something eye-catching in the top of your email. Bad idea.  

This section of your email might be all that readers see in the "preview pane". You don't have a whole lot of room or a whole lot of time to convince readers to open your message or scroll down. Put your logo and images beneath the primary message area.


If you must use CSS, then use in-line CSS

In the Web world, designers rely on CSS to specify colors, fonts and other aspects of the layout. But it doesn't work the same way for email clients, and your designer might not have a clue. Designers typically create an external CSS file with all the layout information, and then they link to it in the header area of the HTML code.  

Since major email clients (incl. Outlook) don't honor CSS in the way that designers are accustomed to, they must code all fonts, colors and other details in-line. In other words, they must specify formatting instructions throughout the email, table cell by table cell, paragraph by paragraph.


Use JPEG image format

We do not recommend .png as there are instances where .png images get degraded in certain circumstances when they come back from others.